Our life is slowly becoming online. For example, our shopping-business, education, office, transport, food etc. are all becoming online.
Earlier we used to buy things directly from stores but now
most of the things are bought online. Because online shopping is easy, hassle
free, time saving. Besides, there are many other benefits.
So in future there will be no such thing as shop or market.
All our purchases will be online only.
As our lives are becoming online, the importance of digital
marketing is increasing. Because when an organization goes online, it needs
many digital marketers.
Let me give you an example: Suppose there is a store called
Kasem Fashion House. There are 5 employees who work directly in the store as
salesmen. Now the owner of Kasem Fashion has closed the shop and gone
completely online for more sales.
Now if you do business online then there is no need of
direct salesman. So those 5 employees lost their jobs. Now he has to hire 10
new digital marketers. For example: 1 Facebook marketer, 1 YouTube marketer, 1
SEO expert, 1 web site maintain, 1 online order collection, another chatting
with customers, another for making product graphics and videos. Thus he will need
at least 10 people who will all be sitting on computers or simply doing digital
marketing.
The owner's income will be higher. Earlier if he used to
sell 1 lakh taka per day directly in the shop, now naturally he can sell 10
lakh taka in the whole country.
Thus when an organization converts online, many digital
marketers are needed. Larger organizations require more people to work online.
People's online dependence is increasing day by day. And
this online work is: "Freelancing".
Now you decide whether freelancing will increase or decrease
in the future.
Jobs are less in Bangladesh, unemployment is more. But in
the developed countries of the world, the situation is exactly the opposite,
there are many jobs but there are no candidates for those jobs. Online
freelancing has solved it. There is no national border online, no visa-passport
required. You can easily apply to foreign companies sitting in the country,
give online interviews, work online and get salary directly in your bank
account.
All the jobs in the developed world are now online, it is a
blessing for a country full of unemployment like ours. In the future, we will
mean online jobs.
Another interesting thing is that online salary is given in
dollars. The job for which you will get a salary of 20 thousand taka in
Bangladesh is the same job you will get 2 thousand dollars if you do it online
in a foreign company. This two thousand dollars is too little for them but too
much for us. If converted to Bangla Taka, that is about 2 lakh Taka. That means
you can earn ten times the money you earn by working in the country if you do
it online for a foreign company.
And online jobs are very secure. Because if one job goes,
you can add 10 more jobs day by day. The job market of the whole world is open
for you.
But no matter how many jobs you have there is no reason to
be happy. To do these jobs you need to learn the tasks very well and acquire
skills by doing the tasks repeatedly. Then the whole world is yours.
The world is changing, and so are the types of jobs. Only
those who can adapt to this change will survive. Those who cannot adopt new
technologies will be lost.

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